I started the project by finding out about logos. I found out the that are up to three different types (genres) of logos. They are logos using symbols, like the Apple logo. Another is a logo using letter marks and wordmarks. The other example is combination logos using symbols or signs and words.
Below are some example of logos that I have found.
Kelmscott William Morris logo has the french revolution feel to it. In fact it has a Shakespeare feel about it. There are old English style of letting used on it. It has a black and white, bold for the main text, patterns/symbolism that has meaning. square design scroll and top of the title size is 16 with an old english style. You can create this on illustrator by drawing an image and scanning. The image then could be traced using Image Trace in Illustrator.
Veryday is a simple logo with white background, beside of it it has a heart symbol with gold, pink and purple colour also the tile is covered with gold. The heart might represent the love the company has for the designing. This is a combination logo that uses an icon with a wordmark. The logo uses a san serif font which means it looks quite simple. To the heart on photoshop you use shapes to design the heart. You can create this on illustrator by using simple text with rectangles to create the heart shape and manipulating the shapes by using the direct selection tool on the anchor points. Use the rulers and grids to your advantage.
No pic nic has the retro feel to it. The font design is bold white with the 8 bit font style. The outside the red is covered with grey outline with lego stylish block . Here the shape can be made using the rectangle tool. To make square you have to hold down the shift button on the keyboard. They are spaced between a part. You can do this on Adobe Illustrator by selecting rounding rectangle tool to make the logo "No pic nic" and warping the letters by using the cut tool to cut some edges to make it unique and special. Also by selecting the square tool on Adobe Illustrator and duplicating both square tool and locking them on the object tool.
Start logo has a swirly shape with a white background and has a comic bold title to it and its like a lowercase and high case to it. also with bold black title. you can create this on Adobe illustrator by using the paint tool and shape tool like circle or spray tool also you can warp some letters like "S" and "T" to join or connect them to make the letters unique on Adobe Illustrator. On the letter "a" you can see a cut on the bottom of the letter "a" you can use the cut tool to cut the bottom of the letter on Adobe Illustrator. You can see a little "r" on the right top corner you can do this on Adobe Illustrator by selecting type tool to write "r" and selecting circle tool and connecting them.
B logo is cut in the inside with a white symbol of a b shape and the outside covered with black covering the space but makes it come out as an square and a loaf of bread. Also it's not a appealing to look at. you can do this on photoshop by using a tool like square and cutting the inside and making like a b shape.
The Imagination logo has a skyscraper feel of title to it such as "A" in title resemble as the Shard in London and "G" as London eye Also "M" as London Bridge. The title is covered with thick line and white in the inside also the title resemble as a news headline title. Element of the title is done on Photoshop style to it. This is a sans - serif fant and the letters have been squashed and some are not attached. The tools that are use to create "IMAGINATION" are pen tool, bucket tool, shape tool such as circle, rectangle and triangle.
http://www.logodesignsource.com/types.html (found Jan. 2017)
